The CW shows like All American and Riverdale wont get a helping hand from Netflix for much longer.
Netflix has cancelled the streaming deal between the two companies, per THR:
The two companies have not renewed their licensing agreement, which expired this spring, meaning that new shows from the broadcaster will no longer automatically begin streaming on Netflix at the end of their seasons.
Netflix has been helpful in getting certain CW shows made and seen. The streamer bought international first-run rights for Riverdale in the type of co-licensing deal that Netflix exec Bela Bajaria previously noted has “afforded certain shows to go straight to series and increased production value because we come in early to partner.” The streaming arrangement also has been key to boosting viewership Riverdale, which saw a 60 percent uptick in live viewership between its first and second season premiers after it streamed on Netflix.
The deal ending doesn’t mean new CW series won’t end up on Netflix, where CW shows traditionally have been among the strongest performers. The SVOD service just won’t get them automatically via an output deal; instead, it will have to bid for each show in a far more competitive environment than the streaming marketplace in 2016.
Past seasons of CW series that premiered through the current 2018-19 season, such as The Flash and Riverdale, will continue to stream on Netflix during the broadcast life of the series and beyond.
How will less Netflix exposure impact the future cancel/renew status of CW shows? Stay tuned…